How I Can Help

GTM Strategy & Execution

From ICP definition to pipeline generation — I build complete go-to-market engines for B2B SaaS companies entering new markets or launching new products.

  • ICP & buyer persona development
  • Competitive positioning & messaging
  • Channel strategy & demand gen playbook
  • Sales enablement & content roadmap

Product Marketing

Bridge the gap between product and revenue. I help SaaS teams craft positioning, launch products, and build marketing that drives adoption and expansion.

  • Product positioning & narrative
  • Launch planning & execution
  • Customer research & win/loss analysis
  • Competitive intelligence framework

Demand Generation & SEO

Build a sustainable pipeline engine with content-led SEO, marketing automation, and multi-channel campaigns that compound over time.

  • SEO audit & content strategy
  • Marketing automation setup (HubSpot/Marketo)
  • ABM campaign design
  • Analytics & attribution framework

How We'll Work Together

01

Discovery Call

We start with a free 30-minute call to understand your challenges, goals, and vision. No pitch, just genuine conversation.

02

Deep Dive & Diagnosis

I immerse myself in your business — understanding the data, the market, and the nuances that make your situation unique.

03

Strategy & Roadmap

You receive a clear, actionable strategy with prioritized initiatives, timelines, and expected outcomes.

04

Execution & Support

Depending on the engagement, I either guide your team through execution or roll up my sleeves and build alongside you.

What Clients Say

"Anurag built our entire marketing engine from scratch. We went from 2 clients to 30+ and grew ARR by 22.5x — the numbers speak for themselves."

H

Hopstack Team

Warehouse Management SaaS

"In just 30 days, Anurag generated 15 high-intent C-level conversations for our AI platform. His GTM thinking is razor-sharp."

G

Glacis Team

AI Supply Chain Platform

"Anurag brings the rare combination of strategic thinking and hands-on execution. He doesn't just advise — he builds alongside you."

F

Former Client

B2B SaaS Founder

Frequently Asked Questions

How long is a typical engagement? +
Most engagements run 4-12 weeks for GTM and product marketing projects. I also offer ongoing fractional CMO retainers for startups that need sustained marketing leadership.
Do you work with early-stage startups? +
Absolutely — some of my best work has been as the first marketer at early-stage B2B SaaS companies. I offer flexible engagement models for pre-Series A startups.
What industries do you specialize in? +
My deepest expertise is in B2B SaaS, supply chain tech, and AI platforms. That said, the GTM and demand gen frameworks I use have worked across verticals from HR tech to developer tools.
Can you help with execution or just strategy? +
Both. I can deliver a GTM playbook and hand it off, or I can embed with your team and execute — building the campaigns, content, and automation myself. Most clients prefer the hands-on approach.
What tools and platforms do you work with? +
I'm hands-on with HubSpot, Salesforce, Google Analytics, SEMrush, Marketo, Webflow, and various AI tools. I pick the stack that fits your stage and budget.

Ready to Get Started?

Book a free 30-minute discovery call. No commitments, no pressure — just a conversation about your goals and how I might help.